Cookie Policy

1. What this page covers

This page explains how Wellfit uses cookies, local storage, pixels, and similar browser technologies on the public storefront, checkout, account area, subscription-management surfaces, and marketing-related interactions.

2. Types of technologies we use

We use several categories of browser-side technologies, each serving different purposes:

Essential / Strictly necessary

These technologies are required for the site to function correctly. Disabling them may break core features. They include:

• wellfit-cookie-consent — remembers whether you accepted or declined the cookie banner.
• wf-lang — first-party cookie that keeps the selected site language across page loads. Compatible browsers may also mirror the same value in local storage for faster client-side language switching.
• wellfit-customer-auth — preserves a signed-in customer session across tabs and refreshes.
• Checkout and cart state stored in session or local storage to maintain your purchase flow.
• CSRF and security tokens used to protect form submissions and account operations.

Analytics and performance

These technologies help us understand how visitors use the site, measure performance, and identify areas for improvement. They may collect:

• Page view and session data (pages visited, time on page, entry and exit pages).
• Navigation patterns and user journey flow through the site.
• Feature engagement metrics (button clicks, form interactions, scroll depth).
• Performance data (page load times, error rates, API response times).
• Device and browser characteristics for compatibility analysis.
• Approximate geographic region derived from IP address.

Analytics data may be processed by first-party scripts, server-side logging, or third-party analytics services. This data is used to generate aggregate statistics, conversion reports, and performance dashboards.

Marketing and personalization

These technologies support our marketing efforts and help deliver relevant content and offers. They may be used for:

• Tracking email campaign interactions (opens, clicks, conversions) to measure marketing effectiveness.
• Identifying returning visitors and their engagement history to personalize content and product recommendations.
• Building audience segments based on browsing behavior, purchase history, and engagement patterns.
• Supporting A/B tests and experiments to optimize messaging, layout, and conversion flows.
• Enabling re-engagement and retargeting through on-site notifications or follow-up communications.
• Sharing anonymized or aggregated signals with advertising platforms for audience modeling and campaign optimization.

3. Third-party cookies and scripts

Some third-party services embedded in our site may set their own cookies or execute scripts. These include:

• Stripe: uses cookies, local storage, scripts, and network requests for payment processing, fraud detection, and payment authentication. These are controlled by Stripe under its own privacy policy.
• Analytics providers: may use tracking scripts, pixels, or cookies to collect usage data on our behalf. Data collected is governed by our data processing agreements with these providers.
• Email service providers: may use tracking pixels in emails to measure open rates and link clicks, helping us understand which communications are most relevant to our customers.

4. Diagnostics and reliability

We use diagnostic and monitoring technologies to keep the storefront available, track errors, measure uptime, and investigate operational issues. These tools help maintain account access, payment reliability, subscription management, and overall site quality. Diagnostic data may be retained for performance analysis and incident investigation.

5. What happens if you decline the cookie banner

Declining the banner stores your preference and limits the activation of non-essential analytics and marketing technologies. However, it does not disable technologies that are strictly necessary for account security, payment handling, fraud prevention, or other core site functions. Essential cookies and storage will continue to operate regardless of your banner choice.

6. Managing your preferences

You have several options for managing cookies and tracking technologies:

• Cookie banner: use the cookie consent banner to accept or decline non-essential cookies when you first visit the site.
• Browser settings: most browsers allow you to block or delete cookies, clear local storage, and control which sites can set cookies. Consult your browser's help documentation for specific instructions.
• Email preferences: use the unsubscribe link in marketing emails to opt out of tracking-enabled email communications.
• Do Not Track: we may respect Do Not Track browser signals for non-essential tracking where technically feasible.

Clearing cookies and local storage may sign you out, remove your language preference, reset the consent banner, or interrupt checkout and account flows until you sign in again. Blocking all storage may prevent the site from working correctly.

7. Data retention for cookies

Session cookies expire when you close your browser. Persistent cookies have varying expiration periods depending on their purpose, typically ranging from 30 days to 1 year. Analytics and preference cookies may persist for up to 13 months. You can delete cookies at any time through your browser settings.

8. Changes to this policy

We may update this Cookie Policy as our use of technologies evolves. Changes take effect upon posting to the site. We encourage you to review this page periodically.

9. Contact

If you have questions about cookies or browser-side storage used by Wellfit, contact us at info@wellfit4you.com.